The Ordinary Cruelty Free Estee Lauder. You can read more on that here. Today we will see through the veil of estee lauder to seek.
Estee says they are cruelty free. The ordinary is not owned by esteé lauder. Recently however, estée lauder announced that they will expand their investment in the brand for a period of 3 years, after which they will own the totality of deciem.
Does esteé lauder own the ordinary?
Aveda, becca cosmetics, bumble and bumble, le labo, smashbox, and too faced cosmetics. Urban decay is owned by l’oreal and estee lauder is the name behind smashbox. The ordinary is a cruelty free brand. I know there are the ordinary fans here.