How To Calculate Conversion Rate Facebook. Conversion rate is typically calculated as the number of conversions divided by the number of website. Then multiply that number by 100 to get your landing page conversion percentage.
The total traffic metric can change depending on what you’ve chosen as a conversion, e.g. Why is conversion rate important? In some cases where conversions cannot be measured directly due to partial or missing data, statistical modeling may be used to.
All 3 of these formulas are valid.
You can certainly use the average conversion rate chart above as a reference for your first campaign or two. A high conversion rate is crucial to the success of your business and a low conversion rate means your business might be in trouble. The best way to calculate conversion rate depends on what exactly you’re defining as your conversion event and how you plan on measuring traffic. Check your conversion rate with our free calculator!